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The cleanliness, sanitization, and safety of your multifamily property has never been more important than it is now.

Covid-19 Marketing Strategies

Maintaining an organized, well-designed, and market-worthy property, owners and managers like you already go above and beyond the call of duty. But due to COVID-19, multifamily properties face a unique hurdle that requires taking a proactive approach to promoting responsible habits within the community and business.

In this article, we review what the experts say about decluttering, organizing, and maintaining a multifamily property along with ways to encourage sanitary practices that keep tenants safe.

Reduce Risk & Improve Safety

Preventing the spread of COVID-19 in apartment complexes is at top priority for industry leaders. The typical handbook for property management doesn’t address how to respond to a viral pandemic so you’re not alone in this uncharted territory.

Here are some of the most effective measures multifamily properties and their investors are taking to address these unexpected challenges.

  • Routinely and frequently clean and sanitize all touched surfaces including door knobs, pens, desks, computers, phones, and other surfaces.
  • Avoid offering public beverages or foods.
  • Temporarily prohibit or limit the number of guests that can enter a communal facility like the computer room or onsite gym.
  • Install hand sanitizer in places with high foot traffic.
  • Provide services digitally.
  • Require a mask to be worn inside the clubhouse or leasing office. Offer disposable masks if available.
  • Place 6ft markers as visual guides to how distant people should stand from one another.
  • Offer education signage in public areas that include potential symptoms, instructions on how to cough safely, and reminders of the importance of handwashing.
  • Maintain a risk analysis and assessment. The pandemic has halted production around the world that could impact repairs or services offered to tenants.
  • Consult with local counsel on the potential impacts COVID-19 could have on business operation, contractual obligations, and the property.
  • Review property insurance policies. You may need to increase coverage if there are too many gaps.
  • Maintain ongoing communication with tenants, employees, and service providers. Offer a human aspect to what everyone is experiencing as well as regular updates on the property’s action plan to sanitize and clean property.
  • Review and confirm leave policies to ensure compliance with mandatory quarantines.
  • Discuss, develop, and implement protocols to screen employees that are in accordance with OSHA requirements, set forth in Sections 13 and 14 of OSHA No. 1 of 2006.
  • Review internal communications preparedness plans so that all staff knows their role in maintaining a clean, sanitary, and safe community.

Maintaining the security and health of your residents only starts with providing extensive janitorial and sanitizing duties. It also includes assuring them of the staff’s diligence in addressing their concerns and supporting them through uncertain times. You may even consider reducing or removing late fees for tenants who were financially impacted by the coronavirus.

Common Clutter Causes Problems for Properties

The global pandemic remains a huge wakeup call for businesses. And like other multifamily apartments, your strategy for cleanliness and sanitation will continue to improve. But there may have been lingering clutter issues on your property long before. But now’s the best time to address other aesthetic upsets that could be compromising the property’s marketability.

A messy multifamily property is often the result of tenants not having enough storage space. But what it says to the community and potential future residents is that your complex has

  • A negligent maintenance team
  • Unfavorable tenants/potential neighbors
  • Increased risk of bugs or pests
  • Low-value/undesirable environment

But we know you take pride in your neighborhood and look forward to showing off a pristine complex to potential renters and investors.

Optimize Space With Bradyl Storage

Multifamily apartments aren’t particularly known for their copious amounts of spare space which can make it hard to keep the outside of tenants’ homes clean and tidy. Fortunately, you no longer have to worry about losing tenants to a competitor over a few extra square-feet of lawn or garage space.

With the Bradyl Bin or the Bradyl Box, you can finally offer residents a safe way to store their belongings in places other than their patio, driveway, or in public areas. Additional onsite storage gives tenants a place to keep their clutter out of plain sight so that your property can make the best impression possible and manage rigorous cleaning demands.

Bradyl maintains its reputation as a win-win for property managers and tenants because of the incredible series of features each storage option offers.

The Bradyl Box makes storage even easier by keeping it right above your tenant’s designated parking spot. The Bradyl Box is famous for creating space out of thin air with its over-the-hood design.

Multi-family properties that have interior garage parking have a vast amount of unused space that is virtually unrecognized making it the perfect solution for tenants who have nowhere to keep their outdoor belongings. The Bradyl Box is an ideal way to eliminate mess and clean up property eye-sores.

Here some features that have made the Bradyl Box the go-to option for properties looking to downsize and declutter:

  • Fits over all cars, SUVs and most trucks by adjusting leg height
  • Fits within an 8’ parking space
  • Freestanding
  • Anti-tip hardware included
  • Lockable gas strut assisted door for secure open/close
  • Ease of access
  • Roomy and convenient at-vehicle-storage
  • Powder-coated paint offers rust resistance
  • Safety tested to UL performance standards
  • No minimum order requirements
  • Easy assembly, setup (basic hand tools included)
  • Weather protected use only
  • Vented top protects possessions

The Bradyl Bin is an easy way for tenants to do their part in keeping the premises decluttered.
The Bin promises an enclosed storage unit that is

  • Economical
  • Modern
  • Functional
  • Doesn’t consume excessive space
  • Isn’t a large construction project
  • Easy to maintain
  • Profitable
  • Safe
  • High capacity

and more.

All Bradyl storage options are intelligently designed to make cleaning and sanitizing the entire unit fast, easy, and effective. Transform your cluttered corners into an affordable luxury amenity that offers residents the security they’re looking for now more than ever.

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