Luxury Living and Wellness Trends: The Rise of IV Drip Therapy in High-End Residences

June 1, 2024

About two weeks after moving into the luxurious Park Santa Monica building, Marcell Leon Viragh, a 28-year-old student at the Los Angeles Film School, utilized one of the building’s upscale amenities: intravenous (IV) drip therapy. This therapy, administered by a registered nurse, involves a liter of saline, vitamins, and electrolytes being infused into the bloodstream through a needle. Despite his dislike for needles, Mr. Viragh found the process comfortable and barely noticeable.

Mr. Viragh, who pays around $6,200 a month for his one-bedroom apartment, has been receiving IV drip treatments for two years. Initially, he started these treatments at a wellness club near his previous residence in Hollywood. He now undergoes monthly sessions, which help him manage jet lag from frequent flights to Budapest, where he owns a film production company, and aid in healing from tattoo removal procedures.

The Park Santa Monica offers a range of high-end amenities, including a Himalayan salt sauna and a roof deck with Pacific Ocean views. Recently, it added IV drip therapy to its list of services, reflecting a broader trend where luxury residential buildings incorporate wellness treatments. This therapy, which became popular about a decade ago for its supposed hangover cures and immune system boosts, has since found a steady market among the Hollywood elite and wellness enthusiasts.

IV drip therapy sessions, lasting 30 to 45 minutes, can cost between $100 and $1,000, depending on the ingredients and provider. Celebrities like Gwyneth Paltrow, Chrissy Teigen, and Harry Styles have popularized these treatments, which are now offered at various locations, from medical spas and resort hotels to residential buildings and even in-home services. High-end residences in Los Angeles, Miami, and Manhattan have begun incorporating these treatments into their amenities, allowing residents to make them a part of their regular wellness routines.

The Park Santa Monica’s service, provided by Drip Hydration, allows tenants to book treatments in their apartments or in dedicated rooms offering other wellness services like massages and Botox. Drip Hydration promotes their IV formulas as enhancements for sleep, mental clarity, skin health, and athletic performance. However, there is limited scientific evidence supporting these claims, and some medical professionals express concerns over potential risks, especially for individuals with underlying health conditions.

Despite these concerns, the demand for such treatments continues to grow, with the global medical spa industry projected to reach $49 billion by 2030. Regulatory oversight of medical spas varies by state, with some, like California, requiring a physician to own and operate such facilities, while others, like Florida, have more lenient regulations.

The wellness industry has increasingly blurred the lines with healthcare, expanding beyond traditional practices like yoga and meditation to include more clinical treatments such as cryotherapy and hyperbaric oxygen therapy. This shift reflects a growing appetite for wellness experiences that resemble medical procedures.

At the Continuum in Miami’s South Beach, residents can receive IV drip therapy by the pool, in the spa, or in their apartments. Michele Merlo, a resident and restaurant owner, described the invigorating sensation of the therapy, comparing it to a surge of energy. Similarly, Joe Laresca, an athlete living at One Manhattan Square, finds the treatments rejuvenating, likening the experience to the rush from a steam room to a cold plunge. This building offers a variety of IV drip formulas, with each session costing between $300 and $350, adding to the appeal of its extensive wellness amenities.

Overall, the integration of IV drip therapy into high-end residential living underscores a significant trend towards more comprehensive wellness solutions, catering to the health-conscious lifestyle of luxury residents.

***First reported by The New York Times***